Marshall Reddy
As I write this, more than 75,000 government employees have taken the buyout offered by the DOGE. Many thousands of others will be let go over the coming months. A large percentage of those who will be leaving government service are highly skilled workers who will find employment in the private sector.
If you fit that description. I feel your pain. My dad was in Federal Law Enforcement, my mother worked for the Commerce Department, my brother the US Geological Service, and even myself at the USPS in college.
Soon, you have a decision to make. Some of you will decide that this is the moment to take charge of their own economic destiny by starting a business.
That’s where I can help.
My business matches people with the right franchise opportunity. I’ve worked with hundreds of people who have left their corporate, military, or professional sports careers behind and chosen the path of business ownership instead. Franchises offer a business model for almost any lifestyle and wish list. You can customize your business to meet your needs and goals, whether they’re professional, financial, or personal. Your preferences and level of commitment will determine what kind of business is the right fit for you.
I choose to work with franchises because, for many people, it’s the right entrée into business ownership. People who have been successful in corporations or large organizations like the military or federal government thrive in an environment where they have both independence and structure and support from a successful corporation. They have a proven model for success limited only by their own effort.
Franchises offer things almost no job, no matter how lucrative, offers: the chance to be your own boss, work as much or as little as you want to, create jobs, demonstrate your individual style of leadership, and mentor employees to help them achieve their full potential.
This is my invitation to step toward your dream of business ownership this year. This week. It won’t cost a dime, and you can talk through all your hopes – and fears – with someone who’s not trying to sell you anything. (I get paid by the franchisor if and when you decide to make the investment.) My only job is to match you with a business opportunity that’s the right fit for you.
Here’s the reason I encourage people to consider entrepreneurship: life will always be uncertain. The economy will change, sometimes for the worse. But then it will get better. The market will change. Your circumstances will change, sometimes with almost no notice. We all know this – we just don’t know when and how much they will change.
If you’re willing to take the first small step toward a new life this year, take the franchise assessment. There’s no obligation to go any further, but you’ll be able to see that there’s another road available for you to travel this year. It’s your chance to finish 2025 on your own terms, no matter how the year started.
Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools.
In 2024, he was honored as a Marquis Who’s Who based on his accomplishments, position, visibility, and expertise in franchising.
Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience. His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company. To contact Marshall, call 904.249.1820 or email Marshall@whatthefranchise.com.