For decades, the common wisdom has been that the road to security meant working for someone else. Get a good job with a stable company. Do your best work, stay out of trouble, and the company will take care of you as long as you care to work there.

It won’t surprise many of you that these statements are no longer considered universal truths. Or even good advice. Ever since the introduction of personal computing, technology has been eating jobs, and with the advent of AI, the pace is accelerating. Whole industries (think: travel planning, retail, tax preparation, journalism), once considered to be sustainable careers, have been replaced by technology. Technology has revolutionized every single global industry, and it’s coming for your job, too.

Even in jobs where humans do the heavy lifting, literally (logistics, manufacturing) and metaphorically (management, sales, media), the average tenure of workers has stayed consistent. In 2024, workers stayed at their jobs an average of 3.9 years. That number has remained unchanged for more than two decades. Whether you’re a senior manager or the new guy, you’ll likely have to make a career change within five years.

The data says that the longer you’re employed, the more expensive you become. Higher salaries, performance bonuses, benefits – they add up for companies. I’ve met numerous people over the past couple of years who have told me, “Last year, I won an award for being the best in the company. Six months later, I was out of a job.” Education, performance, or experience don’t layoff-proof you anymore.  

It becomes more cost-effective for companies to hire someone with less experience and more energy (read: younger) and invest in systems and training. And technology, which may perform some of the most complex tasks and make fewer errors.

My point is that as long as you are working for someone else, you’re not in charge of your own destiny. I always say that if someone else is rowing the boat, they’re deciding where you’re headed. That’s why so many workers have left their corporate jobs to become franchise owners.

As a franchise owner, you’re in charge of your future and your earning power. Franchises offer a business model for almost any kind of lifestyle and wish list. You can customize your business to meet your needs, whether they’re professional, financial, or personal. Your preferences and level of commitment will determine what kind of business makes the right fit for you. And the franchise concept takes much of the risk out of business ownership; you’ll be backed by a company with a proven business model and record of building jobs and wealth. 

I work on matching people with franchises because for many people, it’s the right entrée into business ownership. People who have been successful in corporations or large organizations like the military thrive in an environment where they have both independence and support from a successful corporation. They come to realize that they can take charge of their own destiny. 

If you’re willing to take the first small step toward real security this year, take the franchise assessment. There’s no obligation to go any further, but you’ll be able to see that there’s another way to build a future for yourself and your family.

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools. 

 In 2024, he was honored as a Marquis Who’s Who based on his accomplishments, position, visibility, and expertise in franchising. 

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company. To contact Marshall, call 904.249.1820 or email Marshall@whatthefranchise.com. 

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According to some estimates, more than 250,000 federal employees in dozens of agencies have had their jobs eliminated. Since federal funding pays for programs in every state, many government contractors and workers in grant-funded agencies will soon be out of work. As is true of every dramatic shift, this massive reduction in force provides an opportunity for displaced government workers to explore other options. Business ownership might be one.

First, let’s dispel some mistaken ideas about who and where government workers are. They’re not all policy wonks working in Washington, DC. According to publicservice.org, “the vast majority of the roughly 2 million federal career civil servants—more than 80%—work outside the D.C. area, in every U.S. state and territory. Employees in the field do much of the day-to-day work of delivering on the mission of our government. They care for veterans, support farmers, inspect roads and bridges, protect the food supply and respond to disasters.”

So most of the people who work for the federal government work in your communities. They probably have partners or spouses who work in local companies. They know the local market and understand what it needs and wants. That makes them great candidates for becoming franchise owners.

Franchisees come from diverse backgrounds, including corporate careers, business ownership, and military and government service. In fact, people who have worked in highly structured environments do well as part of a franchise. People who have been successful in corporations or large organizations like the military thrive where they have both independence and support from a successful corporation. They have a proven model for success limited only by their own effort.

When many people think of owning a business, they visualize a startup, and they’ve probably heard a lot about how hard it is to succeed. The average success rate is not encouraging; 94% of U.S. startups fail within 5 years. Even a business that’s not a startup has a strong risk of failing: 20% fail during the first year, 50% by year 5, and nearly 66% by year 10. Those aren’t great odds, no matter how smart and hardworking you are. 

But there are dozens of business models that rarely fail: laundromats (almost 95% success rate), self-storage facilities (97% success rate), vending machine routes (90% success rate), and last-mile delivery services (76% success rate.) Fast food will always be with us, and franchises like packaging and printing stores and auto repair shops are always going to have a built-in market for their services. 

Franchises look for people who understand processes and guidelines; people with leadership skills and who know how to stick with a good opportunity. (Most franchise agreements are for 10 years, so someone with a long career in the same organization is an attractive prospect for a franchisor.) 

That’s why I’m in the franchise space. Franchises offer a proven business model that can be scaled up when the owner is ready. The franchisor provides training and support, including marketing and peer-to-peer mentoring. The performance of the business is disclosed and fully transparent (by law) for the buyer, and buyers are welcome to (and encouraged to) contact current franchisees and those who have recently left the business to get their advice and perspective. 

Franchises have a 90% success rate overall, because they’ve already proven that the business model is profitable and meets the needs of their customers. Prospective owners are carefully screened and required to spend some time inside a franchise unit before being approved for a purchase.

There’s no such thing as guaranteed success, but choosing ownership within the right franchise comes pretty darn close. If your job or your funding is on the cutting block, take the franchise assessment. There’s no obligation to go any further, but you’ll be able to see that there’s another road available for you to travel this year.

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools. 

 In 2024, he was honored as a Marquis Who’s Who based on his accomplishments, position, visibility, and expertise in franchising. 

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company. To contact Marshall, call 904.249.1820 or email Marshall@whatthefranchise.com. 

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Monahan, an expert in small businesses and nonprofits, didn’t mince words about the ripple effects of government layoffs. “Government is a big part of our lives,” he said, highlighting the trickle-down impact on contracts and the nonprofit sector…

READ ENTIRE ARTICLE HERE

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As I write this, more than 75,000 government employees have taken the buyout offered by the DOGE. Many thousands of others will be let go over the coming months. A large percentage of those who will be leaving government service are highly skilled workers who will find employment in the private sector.

If you fit that description. I feel your pain. My dad was in Federal Law Enforcement, my mother worked for the Commerce Department, my brother the US Geological Service, and even myself at the USPS in college.
Soon, you have a decision to make. Some of you will decide that this is the moment to take charge of their own economic destiny by starting a business.

That’s where I can help.

My business matches people with the right franchise opportunity. I’ve worked with hundreds of people who have left their corporate, military, or professional sports careers behind and chosen the path of business ownership instead. Franchises offer a business model for almost any lifestyle and wish list. You can customize your business to meet your needs and goals, whether they’re professional, financial, or personal. Your preferences and level of commitment will determine what kind of business is the right fit for you.

I choose to work with franchises because, for many people, it’s the right entrée into business ownership. People who have been successful in corporations or large organizations like the military or federal government thrive in an environment where they have both independence and structure and support from a successful corporation. They have a proven model for success limited only by their own effort.

Franchises offer things almost no job, no matter how lucrative, offers: the chance to be your own boss, work as much or as little as you want to, create jobs, demonstrate your individual style of leadership, and mentor employees to help them achieve their full potential.

This is my invitation to step toward your dream of business ownership this year. This week. It won’t cost a dime, and you can talk through all your hopes – and fears – with someone who’s not trying to sell you anything. (I get paid by the franchisor if and when you decide to make the investment.) My only job is to match you with a business opportunity that’s the right fit for you.

Here’s the reason I encourage people to consider entrepreneurship: life will always be uncertain. The economy will change, sometimes for the worse. But then it will get better. The market will change. Your circumstances will change, sometimes with almost no notice. We all know this – we just don’t know when and how much they will change.

If you’re willing to take the first small step toward a new life this year, take the franchise assessment. There’s no obligation to go any further, but you’ll be able to see that there’s another road available for you to travel this year. It’s your chance to finish 2025 on your own terms, no matter how the year started.

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools. 

 In 2024, he was honored as a Marquis Who’s Who based on his accomplishments, position, visibility, and expertise in franchising. 

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company. To contact Marshall, call 904.249.1820 or email Marshall@whatthefranchise.com. 

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I have regrets of my own. Forty-plus years ago, I was a professional actor in North Carolina doing regional theater. A West Coast agent attended one of my performances and told me I had a good shot at making it to the big time if I moved to L.A. 

Long story short: I didn’t move. 

Turns out I didn’t have the courage or the drive to take the big risk. I wanted to be a famous professional actor, but not enough to leave the safety of the life I’d built for myself. My regret might be a little more intense because, at the time, I was rooming with Chris Elliott, who went on to work with David Letterman, write movies and star in others, and appear in some of the funniest shows on TV. He’s won four prime-time Emmys for his writing. I’m sure he didn’t feel safe or comfortable most of his career; that’s the very definition of risk. And, by extension, reward.

As I write this, thousands of people are returning after the holiday break to jobs that are no longer fulfilling. They’re going through the motions, just as they did last year, promising themselves that this is the year they’ll chase the dream of going out on their own and becoming a business owner. 

The problem is that, as Henry Ford once said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” If you don’t take any steps toward your dream, you’ll be sitting in the same place when the calendar flips to 2026.

So, this is my invitation to take a step toward your dream of business ownership this year. This week. It won’t cost a dime, and you can talk through all your hopes – and fears – with someone who’s not trying to sell you anything. My only job is to match you with a business opportunity that’s the right fit for you.

We’re all human, and we all have the same fears; they’re just prioritized in a different order. Fear of failure. Fear of letting your family down. Fear of losing financial ground. Fear of the unknown. My process helps you identify what’s most important to you (and your family’s future) and clarify your goals. I’ll talk you through models and options for franchises. I’ll connect you with owners in those industries so you can ask questions and get answers you can trust.

When you imagine owning a business, what do you feel? What will change? Franchises offer a business model for almost any kind of lifestyle and wish list. You can customize your business to meet your needs, whether they’re professional, financial, or personal. Your preferences and level of commitment will determine what kind of business makes the right fit for you.

I work on matching people with franchises because for many people, it’s the right entrée into business ownership. People who have been successful in corporations or large organizations like the military thrive in an environment where they have both independence and support from a successful corporation. They have a proven model for success limited only by their own effort.

If you’re willing to take the first small step toward a new life this year, take the franchise assessment. There’s no obligation to go any further, but you’ll be able to see that there’s another road available for you to travel this year. 

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools.

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company.

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Marquis Who’s Who Honors Marshall Reddy for Expertise in Franchising

Marshall Reddy is a distinguished entrepreneur and expert in the field of franchising and consulting services

JACKSONVILLE BEACH, FL, October 9, 2024, Marshall Reddy has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Reddy is the president of Franchise Network Inc. doing business as WhatTheFranchise®, a position he has held since 1993. With three decades of experience in franchising, he has established himself as an expert in the field. He is responsible for generating revenues and acquiring customers, ensuring high-quality customer service, conducting webinars on franchising and business ownership as well as collaborating with 700 to 800 franchise companies. These companies encompass a wide range of categories, including B2B services, business-to-consumer services, retail, food, animals and education. 

In addition to his current role, Mr. Reddy served as president of Frannet Florida from 1993 to 2022. His tenure at Frannet Florida was marked by significant achievements and contributions to the franchising industry. His expertise and dedication have been recognized through various accolades, including being featured in “Career Changer’s Manual” by Samuel Greengard in 2014 and being listed among the Top 50 by Advantage Business Magazine the same year. He has also been featured in the Jacksonville Business Journal and the Florida Times-Union.

Mr. Reddy’s career began in college when he worked full-time as an independent contractor for a sportswear company in New York for a year after graduating. Following this experience, he joined Optyl, the largest optical wholesale company in the world, where he excelled as one of the top two sales consultants in the United States. He later transitioned to the retail side of the optical industry by partnering to establish large optical superstores that competed with LensCrafters and Visionworks. Their success led them to become the largest independent optical company in Jacksonville.

After selling his shares in the optical stores, he then transitioned into franchise consulting opening in 1993. Working as a consultant with the FranNet group he became an equity shareholder. After 27 years with FranNet, Mr. Reddy sold his shares and joined the IFPG franchise consulting group which is the world’s largest franchise group. WhatTheFranchise® specializes in using proprietary evaluation tools to determine if business ownership is a viable option for a candidate. These tools help them to Profile, Model & Match the franchise companies that potentially best fit a person’s goals, investment, skill sets, values and much more. Mr. Reddy has worked with individuals in the Middle East and South Africa on the benefits of franchising as a viable business model globally—his company also provides business brokerage services and is a licensed real estate brokerage company in Florida.

Mr. Reddy’s educational background includes a Bachelor of Arts in marketing from the University of North Florida in Jacksonville, where he graduated in 1982. He attributes his success to honesty, integrity, respecting people and taking care of his customers and candidates—values that have significantly contributed to his achievements in the consulting industry.

In addition to his professional accomplishments, Mr. Reddy is actively involved in civic activities such as volunteering annually for the Cancer Program at Wolfson Children’s Hospital in Jacksonville. He also supports a number of military non-profit organizations and animal shelters. In his personal life, he enjoys exercising, biking, hiking, motorsports, construction projects and traveling. Looking ahead, he plans to continue working with people on discovering if franchising is the right option for them.

About Marquis Who’s Who^®:

Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.

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Codie Sanchez is a YouTube business coach with over 1.2 million followers (including me.) She posted a video with over 5 million views on businesses that rarely fail. Sanchez always recommends businesses with a low startup cost, low involvement requirement from an owner (being able to be run remotely, for example), and low failure rate.  She also wants new business owners to choose a business that can’t bankrupt them.

Average success rates are important because 94% of U.S. startups fail within five years. Even a business that’s not a startup has a strong risk of failing: 20% fail during the first year, 50% by year 5, and nearly 66% by year 10. Those aren’t great odds, no matter how smart and hardworking you are. 

She says starting small and learning the business is the key to most owners’ success, and early successes are critical. She says once a business owner experiences even a small failure (like a product that didn’t take, or an event that wasn’t a success), the recency bias kicks in.  Recency bias is our hard-wired tendency to give greater meaning to recent events over historical ones. That means owners start feeling risk-averse when they don’t feel successful, which sets off a cycle of smaller and more timid decision-making. That’s a sure way to increase your odds of failure. 

Sanchez mentions several businesses in her video, including laundromats (almost 95% success rate), self-storage facilities (97% success rate), vending machine routes (90% success rate), and last-mile delivery services (76% success rate). 

Here’s what I would add to the mix: the success rate of a business is also tied to how much the owner is interested in the business itself. (Running a laundromat may not thrill everyone.) That’s why I do an intensive profile with my clients; we come to a clear understanding of what kind of business and ownership model is the best fit for them. That boosts their chances of success significantly.

That’s also why I’m in the franchise space. Franchises offer a proven business model that can be scaled up when the owner is ready. The franchisor provides training and support, including marketing and peer-to-peer mentoring. The performance of the business is disclosed and fully transparent (by law) for the buyer, and buyers are welcome to (and encouraged to) contact current franchisees and those who have recently left the business to get their advice and perspective. 

Franchises have a 90% success rate overall, because they’ve already proven that the business model is profitable and meets the needs of its customers. Prospective owners are carefully screened and required to spend some time inside a franchise unit before being approved for a purchase.

There’s no such thing as guaranteed success, but choosing ownership within the right franchise comes pretty darn close.

If I can help you decide what franchise concept is a right fit for you, let’s chat! 

WhatTheFranchise.com

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools.

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company.

The post How to Choose a Business That Won’t Fail appeared first on What The Franchise.

Business buyers, whether they’re experienced owners or purchasing their first company, love franchises. And for good reason. Acquiring a franchise means you have a greater chance of being successful more quickly. You’re buying into a proven business model that works across geographic and demographic lines, a recognized brand with corporate marketing support, a well-defined audience and product offerings, and clear operational guidelines and business goals.

Franchisors screen potential buyers carefully, both for fit and for financial viability, and provide transparency in the application process so there are very few unknowns on either side of the purchase. All those factors go a long way toward mitigating risk for a new owner.

That’s why lenders love franchises, too. Most lenders are very willing to pre-qualify a buyer for a franchise loan, which gives both the buyer and seller confidence that the deal has a high probability of closing cleanly and quickly. The SBA’s  7(a) loan program is the flagship product for general financing. Franchise owners can use this loan for purchasing real estate, fixed assets, working capital and even refinancing existing debts. With amounts available up to $5 million, business owners can use it as a loan to buy a franchise and cover initial startup costs.

If you’ve considered starting or buying a business but don’t want to take on loan debt, there may be another solution: using your own 401(k) or IRA as a source of funding. I’ve written before about the ROBS (Rollover as Business Start-Ups) program. The program was designed in cooperation with the IRS to allow workers to leverage the funds they’ve invested over the years and use them to build, buy, or grow their own business.

The ROBS program now has a proven track record lasting almost thirty years. The program has helped thousands of entrepreneurs receive funding in a way that is safe, effective, and legal. It’s also quick – many receive their funding in as little as 10 business days.

Experienced franchise owners who are expanding their holdings may also qualify for better terms from lenders. Because they have a proven track record and represent much less risk than the typical business startup, lenders may offer to forgo requirements for collateral or offer terms as low as zero down. 

Franchisors may offer financing directly through the parent company, but more commonly, they partner with preferred lenders who administer the loans. These lenders understand the industry, the business model, and the process for applying to own a franchise, which shortens the learning curve (and loan approval time) considerably.

Preferred lending arrangements provide partner banks deep historical insights into the franchisor’s model and success rate, and an understanding of franchisees’ needs and performance metrics. By partnering with a franchisor and documenting most of the risk factors up front, banks can quickly and effectively get through the underwriting process and make better and more timely decisions. 

The health of the franchise brand may also help the chances of getting a loan. If a brand is strong and growing, lenders are willing to take risks on borrowers they may have passed over for a conventional business loan. A brand that’s in decline, conversely, may hurt a borrower’s chances of getting funding, no matter how strong their personal financial position.  

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools.

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience.  His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company.

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According to a 2024 survey from Franchise Business Review, the average annual income for a franchise owner with a business open for 2–10 years is $130,000, and $177,240 for businesses open for more than ten years. Those figures represent full-time ownership and an established brand. Other franchise concepts only require part-time ownership involvement and pay around $39,000.

To get a realistic picture of how much money you can earn, you first have to understand the franchise model.
After you demonstrate your interest in ownership and the franchisor decides it’s interested in you, you’ll move on to a discovery day. This is a common term for visiting the franchisor at one of their locations and learning more about what the business is all about. You’ll leave with a clear understanding of what a day in the life of an owner and the staff is like.

This is a key step in determining whether this company is a good fit for you and if you can commit to the work it will take to become successful. If it’s not a good fit, chances are you’ll have a harder time making it to the top tier of earners. That’s why my coaching model includes careful analysis of how and how much you want to work in your business.

Franchises are normally sold within a market or territory. Market size can be determined in several ways: by city, county, zip code, radius, or other geographic factors. You usually have the option to decide how large this area is, and the franchise fees scale up as you expand your “protected territory.” I encourage clients to develop a clear vision of their financial goals so we can make sure your trading area has the potential to not only replace your income, but also leave plenty of room to exceed the income you’re used to.

Your decisions at this point are a significant factor in how much you’ll be able to earn. It’s a pretty straightforward equation of risk and reward. Buying a minimal territory (for a minimal cost) is possible, but the small market will also limit your income potential. You can always try to expand your territory later, if it’s still available, but you might find yourself in a situation where the territory is sold to someone else, locking you out of any expansion in your area.

How much you can earn in a franchise then, like any other business opportunity, largely depends on your appetite for risk and how long you are willing to work to get to your Return on Investment (ROI).

The good news for you is that whatever brand or size territory you choose, the risk of failing in owning a franchise has largely been mitigated. That’s why business owners, especially first-time owners, love franchises. You’re buying into a proven business model that works across geographic and demographic lines, a recognized brand with corporate marketing support, a well-defined audience and product offerings, and clear operational guidelines and business goals.

After that, it’s all up to you. If I can help you determine which franchise would be the best fit for you, The first step would be to present you with options that match your interests and goals.

Whatthefranchise is a Strategic franchise consulting firm that has helped people for over 30 years to find the best franchise via proprietary assessment tools.

Marshall’s background includes over 41 years of business ownership, sales, marketing, and consulting experience. His first endeavor as an entrepreneur was as an independent contractor for the southeastern United States, with the Optyl International Eyewear company based in Austria. During his tenure with Optyl, he was awarded the Consultant of the Year for the United States. Marshall parlayed his success with Optyl into a successful partnership of optical retail superstores in Jacksonville. His company also worked as an outside consultant for Vistakon, a Johnson & Johnson company.

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