Here’s the truth: there IS no perfect time to start a business. In fact, you can always find a reason why becoming a business owner isn’t right for you right now.

It’s easy to let external factors get in your way. The economy is uncertain. Inflation is rising. Money is tight. I hear it’s very hard to hire good people right now. If we go into a recession, will customers stop buying? All kinds of things that are out of your control make it easy to tell yourself now isn’t the time.

Then there are all the things you’re waiting for. “I’ll start a business when my kids are out of school.” Or when you have a certain amount of savings. Or when you finish a project or your spouse’s career hits a certain point. Business ownership is always a future plan waiting for a specific milestone to happen.

Sometimes, it’s about you. Yes, I’m miserable in my job, but how do I know owning a business will be better? What if I don’t succeed? What if I don’t like doing it? What if I’m not ready for this? What if I’m not good at it? 

It’s natural to have fears and doubts – you wouldn’t be human if you didn’t consider a lot of “what ifs.” 

Here’s the reason I encourage people to consider entrepreneurship: life will always be uncertain. The economy will change, sometimes for the worse. But then it will get better. The business will change. Your circumstances will change. We know this – we just don’t know when and how much they will change. 

There’s never a perfect time to start a business. But there’s never a bad time, either. I know dozens of people who started a business in what turned out to be the worst time they could have chosen. Recessions, financial crises, a pandemic… But they still thrived. What happens in the world, in the economy, in your industry, is unpredictable. But as a business owner, you won’t just be a passenger on stormy seas – you’ll be the captain.

One of my favorite proverbs is, “The best time to plant a tree was 20 years ago; the second-best time is now.”  The same goes for starting a business: the best time was a few years ago. You’d be through the hard part and living the life you dreamed of. If you decide to become an entrepreneur, your future is uncertain. But most people don’t consider that if you don’t decide to become an entrepreneur, your future is also uncertain. You’ll just have less control over it.

Entrepreneur, author, and motivational speaker Jim Rohn said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

The life you want is within your reach. If you’re waiting for a sign that it’s the right time, this is it.

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