“If you love what you do, you’ll never work a day in your life.” “Do what you love, and the money will follow.” It sounds like perfect career advice for a happy life: base your work on your passion. Except that it almost never works that way. I’m in the business of...

As Artificial Intelligence begins to eat more and more management jobs, executives are looking to business ownership to secure their earning future. The answer, for many, is joining what Ford CEO Jim Farley calls the “essential economy,” which he defined as everything...

"Doubt kills more dreams than failure ever will." —Suzy Kassem “Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” ― William Shakespeare, Measure for Measure The end of the year is always a time for reflection; most of us...

AI is eating jobs at a startling rate. During the Aspen Ideas Festival in July, Ford CEO Jim Farley predicted that artificial intelligence (AI) would cut in half the number of white-collar jobs in the U.S., becoming the latest boss to sound the alarm about AI’s impact...

"The best time to plant a tree was 20 years ago. The second best time is now". – Chinese proverb You’ve been thinking about it for a long time, going out on your own. The corporate grind is less and less rewarding and feels less and less secure. But is this the right...

AI is eating jobs at a startling rate. During the Aspen Ideas Festival in July, Ford CEO Jim Farley predicted that artificial intelligence will cut in half the number of white-collar jobs in the U.S., becoming the latest boss to sound the alarm about AI’s impact on...

Marshall Reddy For decades, the common wisdom has been that the road to security meant working for someone else. Get a good job with a stable company. Do your best work, stay out of trouble, and the company will take care of you as long as you care to work there. It...

Marshall Reddy According to some estimates, more than 250,000 federal employees in dozens of agencies have had their jobs eliminated. Since federal funding pays for programs in every state, many government contractors and workers in grant-funded agencies will soon be...

JACKSONVILLE, Fla. – In a recent episode of “This Week in Jacksonville Business Edition,” host Kent Justice dove into the federal government’s buyout offers and looming layoffs with guests Marshall Reddy and Kevin Monahan. The spotlight was on federal employees...

Marshall Reddy As I write this, more than 75,000 government employees have taken the buyout offered by the DOGE. Many thousands of others will be let go over the coming months. A large percentage of those who will be leaving government service are highly skilled...

When the calendar flips to a new year, everyone takes time to reflect on what they could have, would have, and should have done last year. If you’re like me, it feels like everything was on hold until after the national election. When that dust cleared, both...

Marquis Who’s Who Honors Marshall Reddy for Expertise in Franchising Marshall Reddy is a distinguished entrepreneur and expert in the field of franchising and consulting services JACKSONVILLE BEACH, FL, October 9, 2024, Marshall Reddy has been selected for inclusion...

Marshall Reddy Codie Sanchez is a YouTube business coach with over 1.2 million followers (including me.) She posted a video with over 5 million views on businesses that rarely fail. Sanchez always recommends businesses with a low startup cost, low involvement...

by Marshall Reddy Business buyers, whether they’re experienced owners or purchasing their first company, love franchises. And for good reason. Acquiring a franchise means you have a greater chance of being successful more quickly. You’re buying into a proven business...

It’s a good question, and I get asked it all the time. Hundreds of variables will change the calculation, but the short answer is… as much as you want. According to a 2024 survey from Franchise Business Review, the average annual income for a franchise owner with a...

On this episode of Finding Your Frequency, your host, Brian Sexton, sits down and tunes in to conversations with some of the best and brightest creators, influence and entrepreneurs that Jacksonville has to offer. Today, Brian sits down with Marshall Reddy of What The...

If you’re considering buying a franchise, you might not know that the franchisor provides all the information you need to decide whether this company is the right fit for you. In fact, they are required by law to give you everything upfront. Franchises are regulated...

Here’s the truth: there IS no perfect time to start a business. In fact, you can always find a reason why becoming a business owner isn’t right for you right now. It’s easy to let external factors get in your way. The economy is uncertain. Inflation is rising. Money...

When I work with someone who is considering entrepreneurship, the conversation is really a series of questions. Asking the right questions and going deep for the answers will help someone decide if starting a business is right for them and help them decide which...

Marshall Reddy has been helping entrepreneurs get into franchises for decades. He considers it his mission to help people reach their goals through business ownership. Part of the process is educating potential franchisees on the ways they can access an opportunity....